Cox said: “Our founding brakes [from Gerhard Bubenzer] were a shade of green many years before the famous red color, but the new look represents progression away from the legacy color to a bright, vibrant green that has been established and locked in; we plan to protect it for many years to come. Of course, to match, an interactive and easier-to-navigate website captures the new, global brand family. The [AIST] show will be the physical launch platform but the whole package will be rolled out around the world.”
Additionally, new data sheets, catalogs, graphics, image libraries, etc. were overhauled, much of which is visible at Booth 2303 at the Music City Center.
The new-look Dellner Bubenzer will deliver a presentation to the AIST Crane Symposium, which takes place August 15-17 at the Omni William Penn Hotel in Pittsburgh, Pennsylvania. Cox and Mike Astemborski, executive sales manager, will deliver a paper titled, ‘Lifting or lowering a load safely after failure or incident’, at 10:30 a.m. on August 16. The symposium, organized by AIST’s Cranes Technology Committee, delivers practical information and experiences from maintenance personnel, crane manufacturers, equipment manufacturers and engineering consultants with the sole intention of making electric overhead traveling (EOT) cranes and their runways the safest, most reliable, durable machines in the steel industry.