Consultancy for Heavy-Duty Electric Motor Selection from Ben Buchele Elektromotorenwerke GmbH – Heavy Lift News
28 Nov 2022

Consultancy for Heavy-Duty Electric Motor Selection from Ben Buchele Elektromotorenwerke GmbH

Nürnberg, Germany-based Ben Buchele Elektromotorenwerke GmbH has expanded its consultancy service in response to growing demand from end users looking for the right motor for their application.The company, which manufactures standard and custom-built motors for heavy-duty use globally, has taken several steps so it can answer the all-important question, ‘what type of electric motor is best suited to my application?’, within three days—every time.

Ben Buchele has always positioned itself to offer a consultative service that helps customers compare motors and determine the right option for their work. However, as industry has become increasingly digitalised, and as competitive as ever, it is now important to be able to deal with enquiries as soon as possible—via social media, online, email, telephone, and in-person.

Detlef Koslowsky, head of sales at Ben Buchele, said: “It remains true that motors are often installed in applications they are not suited to, which is because there are inefficiencies in consulting processes. It is usually because the motor producer has gathered, or fails to understand, the appropriate amount of information about the point of use. The consequences are costly damages, a lack of productivity, or disastrous failure.”

He added: “The first response to any inquiry about motors is, ‘It depends’, and that’s not avoiding the question. Air-cooled, water-cooled, or non-ventilated are starting points. A wide range of parameters must be specified and defined. Often customers will require bespoke solutions with requirements and specifications rather than sourcing an off-the-shelf product. Regardless, that process now needs to be completed faster than ever before, even if it means pointing the user to another manufacturer or motor provider.”


Source Ben Buchele Elektromotorenwerke GmbH

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