7 December 2017
After a successful debut at last week’s 2017 show, Rope and Sling Specialists (RSS) has taken an expanded exhibit and signed up as a gold sponsor, as LEEA confirms plans to take LiftEx 2018 to the MK Arena, Milton Keynes on 14-15 November.
In addition to taking a 6m by 4m exhibit (stand number I2), RSS has claimed one of the event’s top commercial packages, which includes strategic logo placement; digital and print advertisements; branding at the MK Arena over the two days of the expo; 2,000 branded water bottles distributed around the show; and more.
Steve Hutin, managing director at RSS, said: “Marketing and branding are becoming increasingly important to us as we strive towards status as a truly national lifting equipment company. Before the second day of the show had finished in Telford, we knew we needed to further enhance our profile both before and during next year’s event.”
Christine Littlewood, sales and marketing manager at LEEA, said: “The LiftEx event team were delighted to gain our first sponsor for the 2018 event before this year’s show had even ended. It’s a great barometer by which to measure the success of the 2017 event. We’re looking forward to working with Rope and Sling and helping them to achieve their business goals as one of our gold sponsors.”
RSS’s debut was well received in Telford, but Hutin said the quality of the show and volume of visitors to the exhibit meant they had to go bigger next year. “Based on the amount of people on our stand, particularly on the first day, it was apparent that we needed, one, more floor space and, two, a greater number of personnel to greet people. Some visitors had to come back three or four times before we had a chance to talk,” he explained. Hutin has also promised to install a coffee machine and retain the popular, refrigerated refreshments.
He added: “I’ve always attended LiftEx but as an exhibitor for the first time it gave me a completely different perspective. I had dialogue with so many visitors on our stand I found it difficult to get around and see as many fellow exhibitors as I’d have liked. The show ticked all the boxes and we’re excited about doing it all over again—albeit bigger and better—in 12 months.”
Littlewood concluded: “The feedback so far from last week’s event has been very positive. There was a buzz on the show floor and plenty of great content and learning opportunities. Activity ahead of next year has been excellent with 48 companies already signed up as exhibitors, key sponsorships sold and lots of interest in outstanding commercial packages.”
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